Wednesday, July 21, 2010

Mobile Text Message Marketing

Mobile text message marketing has arrived for the small business owner and is growing faster than any other advertising medium. Your buyers now use their mobile telephone for text messaging a lot more than voice and world wide web access combined. In the U.S. there are now over 276 million wireless subscribers which is 89% of the total U.S. population. Cell telephone usage has surpassed house cellphone usage together with the addition of 135.2 billion text messages being sent just about every month. In 2010, the number of text messages sent inside the U.S. could reach 160 trillion.

What Does that Mean for You, the Small Business Owner?

Your shoppers are on their mobile devices every day, all day. Newspapers are in decline, radio stations are hurting, direct mail doesn’t generate a significant return, and Yellow pages are nearly extinct. You'll need to advertise for your buyers where they're, at that moment, directly and instantly. Text marketing makes it possible for this and will also produce instant product sales.

Large corporations have had access to text or SMS marketing as it's also know for several years now. These significant corporations have shifted their marketing focus from traditional media and according to the Mobile Marketing Association, by 2011 a lot more than half of all national brand names will devote between 5% and 25% of their marketing budget on mobile. At this time over 40% of global brands have already begun text message marketing campaigns.

Instead of just surviving with national chains inside your marketplace, you can now take them head on by leveling the playing field. The chains work every day to take your loyal buyers. Now it is possible to get your buyers on a list and essentially fence them in with wonderful provides that reward them for getting your customer.

Thankfully you don’t need to devote 5% to 25% of the marketing price range on mobile marketing. Text marketing was previously only available to large organizations because of the expense, dedicated short code numbers required as well as the necessity to have their campaigns fully managed. Now, with text message marketing companies for instance Moto Message, if your small business does $10,000 a week in product sales, your total advertising percentage versus gross product sales are going to be only .006%!

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